Sourcing new assignments is undoubtedly one of the main concerns facing Limited company directors. One way they can ensure a steady supply of work is to build strong relationships with clients they have engaged with previously.
If done effectively, this will make sure that you’re at the top of the list when the client has more projects to outsource. To help, we’ve outlined three important points to ensure you’ll be in pole position should any more work come up.
Keep up appearances
Frequent business events that your clients are likely to attend. This will not only keep you fresh in their mind, but also portray you as a thought leader in your field.
Connect with your clients on social networks, such as Twitter and LinkedIn. This will allow them to keep up to date with what your company is doing, and vice versa. Consider adding them to your email newsletter (if you have one) so that they receive a constant reminder of your existence.
It is also a good idea to recommend them on LinkedIn. This is because the vast majority of endorsements are still asked for, therefore providing an unsolicited comment will go some way to get you in their good books.
In addition, you should consider linking back to their website from your portfolio. This will provide them with free publicity, something every business would be pleased with.
Once the project is complete, check back with the client to ensure everything worked out well. Ask them for comments or feedback, as this gives the impression that you care about your clients and do not simply see them as a source of income.
If the client says that the project went well, don’t be afraid to ask for a recommendation. This could be particularly useful if you have worked with the company before, as it will inform other past clients that you can be trusted to carry out repeat assignments.
Have your say
Are you a contractor? What tips and tricks do you have to encourage repeat clients? Join in the discussion on Twitter, or leave a comment below.